Weekly Feature



2010-05-12 / Business

Quality Market to become Tops on Memorial Day weekend

by CAROLINE L. HUFTALEN Special Sections Editor

Frank Curci, president and CEO of Tops Friendly Markets discusses the advantages of the Tops name at the former Quality Market on Main Street in Williamsville. Frank Curci, president and CEO of Tops Friendly Markets discusses the advantages of the Tops name at the former Quality Market on Main Street in Williamsville. In the coming weeks, Williamsville shoppers will notice more than just fresh produce as they peruse the aisles of their Main Street grocery store.

Tops Friendly Markets has acquired many of the Western New York Quality Markets, including the store at 5274 Main St., and plans to make the changeover official Sunday, May 30, which is Memorial Day weekend.

Along with the name change, customers will notice many improvements, from the store decor to the price labels, according to Frank Curci, Tops president and CEO.

The Tops private label is already in place at the store, and the promotional programs are under way, but customers can still look forward to lower prices, better variety and the many ameni- ties that Tops is known for, such as its gas program, Curci said.

“Some stores, like the one on Main Street, will have a very extensive remodeling over the next six or seven months,” Curci said.

The renovations will be done in stages, department by department, so the store will never have to shut down and the customers will be able to see a new and fresh environment, Curci said.

In the past, the Quality Markets future was uncertain, but customers and employees now have a store they can count on, Curci said, noting that employees will be more friendly and dedicated with this assurance, which will improve all aspects of the shopping experience.

“Every store serves a niche and has a customer base, and the customer base for this store really liked the size and it served them well,” Curci said. “We are not looking to change that; we are just looking to improve it. We will fix it up and rearrange some things, but the idea is to make it a smooth shopping experience so people can get in and get out quickly.”

e-mail: carolineh@beenews.com

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