Weekly Feature



2014-04-09 / Front Page

Police urge customers to check jewelry for authenticity

by KEATON T. DEPRIEST Associate Editor

In reference to a pending case against a Williamsville jewelry store owner, Amherst police are seeking to update customers who allegedly were defrauded by the business.

Police on March 21 arrested Paul Blarr, 47, on three counts of grand larceny and one count of scheme to defraud. All the charges are felonies.

Blarr is owner of RSNP Diamond Exchange, 5546 Main St. near Cayuga Road, Williamsville. Police believe Blarr sold items that were misrepresented as diamonds.

Capt. Enzio Villalta said customers who purchased jewelry either from Blarr or the business are urged to have the jewelry checked for authenticity.

He said anyone who currently has items waiting to be repaired at RSNP Diamond Exchange should call the law office of Charles Marchese at 845-6446 to arrange to pick up the property.

Villalta said some customers have had items tested and were told they had diamonds, but some of the testing equipment was outdated or did not specifically test for the manmade substance moissanite.

“In addition, other manmade substances have been found instead of diamonds,” he said. “Some customers have found they were sold enhanced diamonds and that it was not disclosed at the time of the purchase.”

Villalta said diamond enhancements are specific treatments performed on natural diamonds that are designed to improve the visual characteristics of the diamond. He said jewelers are required by the U.S. Federal Trade Commission to disclose the use of enhanced diamonds to the purchaser at the time of sale.

In addition, Villalta said, some gold items from RSNP were found to be gold-plated instead of solid gold.

“If you feel that you may be a victim, make sure that you have all items of jewelry tested and to make sure when testing for diamonds, the test includes moissanite.

People who purchased an item from Blarr and suspect that they are victims of fraud should call Amherst police at 689-1340.

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