Weekly Feature

2018-02-14 / Business

Locally developed app to receive national introduction

An app developed by the owner of Georgetown Square Wine and Liquor in Amherst will make its national debut at the U.S. Wine & Beverage Industry Expo next week in Washington, D.C.

Steve Glamunzia, who owns the store at 5225 Sheridan Drive, developed Prosurix in 2015. The app creates an easier way to track inventory and assist customers.

According to Glamunzia, Prosurix features patented anti-counterfeiting technology designed to help secure products and give customers fast and easy information on the selected wine or spirit at the point of purchase.

He said Prosurix is an app designed to help eliminate counterfeit merchandise sales while also educating consumers on the selected product.

“The selling of counterfeit wines and spirits, especially online, has become a big business,” Glamunzia said. “While sometimes spotting fake products can be obvious, for the regular consumer they may think they are just getting a good deal. Prosurix provides a solution to ensure the authenticity of the product and providing specific product details to consumers at the point of sale.”

Using near field communication technology, manufacturers can track a bottle from the time of bottling to its retail purchase. A Prosurix tag is attached at the time of bottling and encoded with a unique encrypted identification.

The placement of the Prosurix tag is designed to make it impossible for would-be counterfeiters to compromise a legitimate bottle.

As the bottle travels from bottling to distribution to retail and ultimately to the consumer, the Prosurix tag is scanned at every entry and exit enabling the product to be tracked in real time both for the manufacturer to ensure authenticity and track inventory.

By downloading the Prosurix app free from either Google Play or the Apple Store, consumers can also scan the bottle to receive more information on the product prior to purchase, including video content and product reviews to enhance the shopping experience.

Future additions to the app will include a history of products purchased, food pairing suggestions and more.

Over the past year, Prosurix has been piloted locally at Georgetown Square Wine and Liquor and with Lockhouse Distillery.

For more information on Prosurix, visit www.prosurix.com.

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